Group News Releases

Prudential plc welcomes new Chief Financial Officer Tidjane Thiam

25 Mar 2008

Prudential plc today welcomed Tidjane Thiam as its new Chief Financial Officer. Tidjane, aged 45, was previously Chief Executive Officer of Aviva Europe.

Tidjane, who joins the Prudential plc Board with immediate effect, also held the position of Group Strategy and Development Director at Aviva, and before that was a partner with McKinsey & Company in France, and Minister of Planning and Development of the Ivory Coast.

Mark Tucker, Group Chief Executive, Prudential plc said: “I am very pleased to welcome Tidjane as Chief Financial Officer of Prudential plc.

“Tidjane’s background and depth of experience mean that he is well-suited to help lead Prudential to the next stage of its development. He has a great reputation for optimising performance and value, and I look forward to the strong contribution he will make to the Group.”

Tidjane Thiam, Chief Financial Officer, Prudential plc said: “I am delighted to be joining Prudential at this time of rapid growth. Prudential is one of the best performing players in the industry with an outstanding leadership team and a positive outlook. Prudential is well positioned to take advantage of the significant retirement opportunities in its markets and I look forward to playing my part in the Group’s continued value creation.”

ENDS

Enquiries:

Notes to Editor:

1. Tidjane Thiam replaces Philip Broadley, who has held the role for eight years. Philip will remain on the Board until the Annual General Meeting on 15 May 2008 and will leave the Group on 31 May 2008.

2. About Tidjane Thiam, Chief Financial Officer, Prudential plc

Tidjane Thiam, 45, was previously Chief Executive Officer, Europe, at Aviva, where he also held successively the positions of Group Strategy and Development Director and Managing Director, Aviva International.

Prior to that, Tidjane was a partner with McKinsey & Company in France and one of the leaders of their Financial Institutions practice, focusing on insurance companies and banks. Earlier in his career, he spent a number of years in Africa where he was Chief Executive and then Chairman of the National Bureau for Technical Studies and Development in the Ivory Coast and a cabinet member as Minister of Planning and Development.

He is a non-executive director of Arkema in France, a member of the Council of the Overseas Development Institute (ODI) in London and a sponsor of Opportunity International, a charity focusing on microfinance in developing countries.

About Prudential

Prudential plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence since 1848 and has £267 billion in assets under management as at 31 December 2007. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

Forward-Looking Statements
This statement may contain certain “forward-looking statements” with respect to certain of Prudential's plans and its current goals and expectations relating to its future financial condition, performance, results, strategy and objectives. Statements containing the words “believes”, “intends”, “expects”, “plans”, “seeks” and “anticipates”, and words of similar meaning, are forward-looking. By their nature, all forward-looking statements involve risk and uncertainty because they relate to future events and circumstances which are beyond Prudential's control including among other things, UK domestic and global economic and business conditions, market related risks such as fluctuations in interest rates and exchange rates, and the performance of financial markets generally; the policies and actions of regulatory authorities, the impact of competition, inflation, and deflation; experience in particular with regard to mortality and morbidity trends, lapse rates and policy renewal rates; the timing, impact and other uncertainties of future acquisitions or combinations within relevant industries; and the impact of changes in capital, solvency or accounting standards, and tax and other legislation and regulations in the jurisdictions in which Prudential and its affiliates operate. This may for example result in changes to assumptions used for determining results of operations or re-estimations of reserves for future policy benefits. As a result, Prudential's actual future financial condition, performance and results may differ materially from the plans, goals, and expectations set forth in Prudential's forward-looking statements. Prudential undertakes no obligation to update the forward-looking statements contained in this statement or any other forward-looking statements it may make.

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